This month, Hugh Hefner introduced Playboy’s 2011 Playmate of the Year, Claire Sinclair, to the media at the Palms Casino Resort in Las Vegas, Nevada. After unveiling the new Playmate’s June cover and pictorial, Claire received her prizes, including a lifetime supply of Playboy Fragrances and a set of The Playboy Fragrance Collection adorned with Swarovski Elements.
Source: Press Release
Playboy launches its first women’s fragrance collection, which consists of three scents: Play It Lovely, Play It Sexy and Play It Spicy. The collection is expected in September 2010 on the European market and in January 2011 in the United States. Playboy gives a woman the confidence to take action; to decide whether to flirt with a man, to seduce him or capture him completely – it is her game. Each of these three fragrances represents a step in the women’s game of seduction. Play It Lovely entices him; Play It Sexy ensnares him, and Play It Spicy bounds him. Jürgen Scharfenstein, the senior vice president of marketing for Coty Beauty, the company behind this collection, claims:
“While associating women’s scents with a sexed-up men’s lifestyle brand may seem like a paradox, I don’t think it’s so much related to Hugh Hefner. It’s about the brand in itself, its playfulness.”
All three fragrances are available as 30 and 50 ml EDP and 150 ml body spray.
New York is a new fragrance from the house of Playboy, which represents and embodies everyday life of the metropolis with its woody and masculine notes. The composition of the fragrance is designed for confident and elegant men, who love the dynamics and life. This sensual mix of wood, fruit and spice notes makes the perfect masculine expression. Top notes of the Playboy New York composition bring aldehydes, lime and vinyl chords. The heart introduces green apple, elemi, black pepper, followed by the base of vetiver, Tonka and vanilla.
The fragrance is available as 50 ml edt, accompanied by 100ml after shave and 150ml body spray. It will be on the market from July 2010.
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