Top notes: bergamot and lemon Middle notes: lavender, vetiver, nutmeg, sage Base notes: sweet musk, vanilla, amber, cedar
The perfume noses who helped create this fragrance are Neal Harris of Harris Fragrances and Chris Buccellato of Custom Essence. They poured it into a simple see-through flacon decorated with a boxer’s fist. Its outer carton is elegant and colored in metallic nuances.
World-Class Boxing Champion and Fighter of the Decade, Manny “Pacman” Pacquiao presents his signature men’s cologne, MP8 Scent of The Champion this summer. The name MP8 stands for the unprecedented eight world boxing titles in eight different weight divisions to-date, and is perfect for this refreshing and powerful scent which expresses confidence and coolness under pressure. MP8 Scent of The Champion is not only representative of Pacquiao’s boxing triumphs, but also an expression of one’s multi-dimensional and good-natured spirit. “Even though it took a year to develop this fragrance from concept to launch, the effort was worth it. It is my hope that hardworking and determined men who wear MP8 will feel confident in their own skin and share that positive attitude with everyone…diligence breeds confidence,” said Pacquiao.
Pacquiao turned to Ron Robinson as the exclusive retail partner to help present MP8 Scent of The Champion into the market. To celebrate the national launch, Robinson will also host Pacquiao for an exclusive celebration at Fred Segal on Melrose on April 30th, 2011. There, Pacquiao will debut MP8 Scent of The Champion to the masses, including a roster of his closest A-list friends.
“Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to” said Orlando Bloom. Boss Orange for Men will be available from 1st February 2011 as 60 and 100 ml EDT with an accompanying collection including 60 and 100 ml after shave lotion, 75 ml after shave balm, 150 ml deodorant spray and 75 ml deodorant stick.
Notes: spices, apple, vanilla, incense, Bubinga wood
The brand chose the actor Orlando Bloom for their campaign, as his appearance, his style, personality and cool attitude perfectly embody the image of the Boss Orange brand. The campaign is shot by the photographer Steven Klein.
Hugo Boss launches the first men’s fragrance of the Orange collection – Boss Orange for Men, expected in January 2011. Boss Orange for Men is announced as a powerful scent that embodies free, optimistic and joyful spirit of a man. That man is passionate, casual, spontaneous and relaxed. The composition is intensely spicy with notes of fresh apple, vanilla, warm incense and exotic African Bubinga wood.
Gucci Guilty Pour Homme is available in various bottles: 30, 50 and 90ml EDT. All of them are accompanied with body care products after shave balm 75ml, after shave lotion 90ml, deo stick 75ml and shower gel in a 150ml bottle.
Guilty Pour Homme is carefully designed for men who know what they want and who get what they want. The charismatic alpha male, a true magnet for ladies, is represented in this provocative and seductive composition. The fragrance opens with lavender and lemon, leaving enough space for very appealing scents of orange blossom. Basic tones are supported by warm woody accords of cedar and patchouli, offering a firm but exciting and soft coloring to the whole composition. he bottle is crafted of cold metal and heavy glass, making an impression of masculinity and luxury. Paired with the feminine edition, all splendid and golden, cabochon grey male bottle seems very elegant and alluring. The middle of the bottle is decorated with a metallic Gucci sign, transparent to reveal the fragrant fluid.
Avon Turn 4XT is constructed as an oriental-woody fragrance with fresh aromas. The composition incorporates accords of pepper, Java vetiver, mahogany wood, coriander, basil, ginger, lavender, amber and sandalwood. The fragrance arrived on the market in November 2010, in a glass flacon with pattern reminding of tire impression.
Turn 4XT is a fragrance which makes me feel self-confident and strong, which is the essence of races. Avon has truly managed to capture that desire for winning.“ – said Edwards. Avon’s new fragrance for men puts the competitive spirit and excitement surrounding races in the first plan. The races are not just those in sport, but also those for women. “A masculine blend of powerful notes that evoke strength, speed and self-esteem“ – Avon executives point out while announcing the new fragrance.
American icon, racer Carl Edwards from NASCAR was selected to be the cover face and promoter of this fragrance. He joins the large and great team of celebrities who promote perfumes in cooperation with Avon.
Popular American brand Zippo launches their first fragrance Zippo Original in 2010. Bottle of the first fragrance for men is shaped like a Zippo lighter created of silver metal with the logo of the brand on the narrower side. Zippo brand has been on the market since the early 30es. It was founded in Pennsylvania. The brand is famous for their lighters which are popular worldwide. They produce up to 475 million lighters, which is a really impressive number. After popular lighters, Zippo also stepped into presentation of the first men’s fragrance that wants to “Light your passion!” Stylish, masculine, reduced and distinctive in design, the new fragrance offers a fresh union of spices and warm wood. Simple, sculptural form of the bottle opens up with the famous Zippo click, and hides a composition intended for the male adventurer (during the day) and passionate seducer (at night). The fragrance Zippo Original has been on the market since October 2010.
The fragrance is available as 50 and 100ml EDT, along with body care products: body and hair bath, after shave balm and 24 h deo spray.
Top notes: lemon, green apple, marigold Heart: cardamom, sage, cinnamon Base: patchouli, amber, cedar
Steve McQueen perfume was launched on 20th September 2010 as 100 ml EDP. The perfume is available in collectable limited edition box. The perfume composition was blended so that each aroma reflects one aspect of Steve’s personality, so that it can revive the legendary King of Cool by the medium of smell. The result seems to be powerful and unforgettable. Steve McQueen Parfum d’Homme includes an aura of a complex personality, evoking a range of different emotions. Excellent, sophisticated and daring fragrance, without being intrusive, it begins with a refreshing burst of green and citrus notes leading the way to a powerful heart of spices, supported by a wooden base.
Steve McQueen fragrance should embody the timeless elegance, charm and mysterious character of the man who inspired it, both tough and sensitive, handsome and mysterious, melancholic and mischievous … This is a fragrance that reflects the man whose appearance set the standards of masculinity and elegance.
In today’s fragrance world, one scent is not enough, instead a collection of scents is in trend. Ralph Lauren joins this bandwagon with a collection of fragrance for men named “The Big Pony Collection“. Ralph Lauren Big Pony Men’s Fragrance Collection takes inspiration from designer’s Big Pony shirts embroidered with an oversize version of Ralph Lauren’s signature polo-player logo. These new men fragrances are designed mainly to target young men between 18-30 age group and of course Polo lovers. Collection features four fragrances representing four key passions- Sport, Seduction, Adventure and Style. Number four has additional significance, as it is the number of players in a polo team.Also check out, Ralph Lauren US Olympic Team Uniforms. These sleek, translucent and modernized bottles of Ralph Lauren fragrances are infused with rich color tints contrasting alternate splashes of color in their oversized Polo Player icons and individual numbers assigned according to scent and personality.
David & Victoria Beckham introduce the new scented duo Intimately Yours, expected on the market from September 2010. The fragrances are available in distinctive golden and silver glass bottles.
Intimately Yours Men is a sensual fragrance of oriental composition accompanied by citrus freshness and inspired by masculine strength and natural elegance of David Beckham. The top notes include red orange, iced lemon and green leaves. The heart contains sage, lavender and frozen basil, while the base notes include tonka, sandalwood and vetiver. The scent is available in amount of 30 and 50ml EDT, 50ml after shave lotion, 150ml hair & body bath and 150ml deo body spray.
Intimately Yours Women is composed of sensual floral-oriental notes. The top notes are freesia, pear leaf and bergamot, followed by the heart notes – orange blossom, white Casablanca lilies and frangipani, while the base notes include sandalwood, iris and vetiver. The assortment includes toilet water in amount of 15, 30 and 50ml EDT, 150ml shower cream and 150ml body spray.
Ermenegildo Zegna introduces the new men’s fragrance Zegna Forte in a dark glass bottle that preserves the sparkling composition of the seductive aroma. Zegna Forte is also a celebration edition which celebrates 100 years of brand creativity, work and creation.
Intense masculine notes with seductive and bewitched character combine freshness and depth in a unique way. Ginger and pink pepper are credited for the sparkling opening of the composition, combined with the typical lemon and grapefruit eau de cologne. The heart of the composition includes an aromatic transition to the intoxicating, smokey and seductive notes, combined from lavender honey and white tobacco. The base keeps the notes of warm wood, amber and sensually warm and cuddly tonka.
Top notes: citrus, grapefruit, ginger, pink pepper. Heart: lavender, honey, white tobacco. Base: amber, wood, tonka.
Chanel is all set to launch its new men’s masterbrand Bleu de Chanel which is named after a Chanel cologne of 1930’s and is a modern twist on it. For promoting newest men’s fragrance, Chanel has produced a sixty second film featuring French actor Gaspard Ulliel and model Ingrid Schram. Perfume is designed by perfumer Jacques Polge and film is directed by Martin Scorsese. Talking about Fragrance Bleu de Chanel, it is woody fragrance that features top notes of labdanum, nutmeg and pink pepper; a heart of incense, grapefruit, mint, and jasmine with base of patchouli, sandalwood and cedar that provide masculine elegance and natural luxury. Also check out, Chanel Fall 2010 Couture Collection. Talking about Bleu de Chanel campaign video featuring Gaspard Ulliel, it portrays story of a man in love with a young women, attempting to conquer her heart. Gaspard Ulliel in Bleu de Chanel fragrance ad is looking sexy and looks apt for promoting this sexy men’s fragrance.
Bleu de Chanel is Chanel’s first major men’s fragrance since 2004 and will be available in 1.7 oz. for $59 and 3.4 oz. for $79. Chanel’s masculine fragrance Bleu de Chanel will launch in starting of Fall 2010.
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