The new J’Adore L’Or was created by Francois Demachy of high quality ingredients which were the key factor for quality of this fragrance. ‘True luxury requires the highest level of ingredients quality and creation’ – says Dior. His words were the basis for the new fragrance which will represent the house of Dior perfectly with its golden nuances.
Extract of flowers of J`Adore l`Or originate from “Domaine de Manon”, managed by the same family for three generations. This family has been a supplier for Dior for years and they have maintained tradition of high quality till today.
Rose petals and jasmine were hand-picked and their scent leaves an impression of a delicate floral bouquet followed by oriental notes, which give precious charm to the fragrance. The base consists of soft and warm tonka bean absolute and sensual Tahitian vanilla absolute.
Oriental flavor originates from patchouli and drops of amber and labdanum, while leaving an impression of density – as formulated by perfumer Francois Demachy.
Composition of the new edition includes highest quality materials which leave rich aromas on the skin and make it gentle, silky and soft. Nuance of this golden nectar is more intense and warm, just like real gold. As guarantee of quality, Dior accentuates ingredients used in perfume and which satisfy the highest criteria. The composition encompasses Centifolia rose absolute and Grandiflorum jasmine absolute from Grasse.
The bottle has the same shape as the classic amphora of the house of J `Adore, with the difference in the cap which is decorated with golden threads. Modeled on the Masai necklace (John Galliano’s idea), stopper that exudes luxury was created. Face of an advertising campaign is Charlize Theron, the muse of modern gold variation of the perfume, wearing a John Galliano dress.

Natalie Portman’s beautiful face will endorse Parfums Christian Dior, despite the actor’s comments that a cosmetics campaign was not something she’d do. Portman was announced as the latest face of Dior’s fragrance group, following in the footsteps of Charlize Theron and Sharon Stone, but Racked pointed out that Portman was pretty definite last year about not doing any beauty campaigns in the future during an interview with E! last year. To be fair, she was using makeup campaigns as an example of something many stars do even though they don’t “believe” in it, as she said — to make money, but the coincidence does seem a little unfortunate.
LONDON – Hollywood star Jude Law is to appear in a Guy Ritchie-directed TV ad for luxury brand Christian Dior. Law has appeared in several Dior campaigns over the past two years, including two TV ads to promote Dior Homme Sport and Dior Homme Intense. Actress Sharon Stone has previously starred in ads for Dior’s female fragrances. The British actor has also been the brand ambassador for menswear and accessories company Alfred Dunhill since 2007, last featuring in a campaign for the brand’s Spring/Summer 2009 range. Law and the ‘Lock, Stock and Two Smoking Barrels’ director have previously worked together on Ritchie’s reinterpretation of ‘Sherlock Holmes’.

Dior Cruise Collection received the third fragrance, which arrives on the market in 2010. After Escale e Portofino and Escale e Pondichery, another edition is added to the collection – Escale Aux Marquises. Inspired and dedicated to Tiare flower from the Pacific, the new fragrance leans toward cologne versions with feminine character and pink liquid which also confirms accentuated feminine notes. The composition incorporates aromas of orange blossom, pink pepper, cardamom, pepper, cinnamon, ginger, cloves, nutmeg, coriander, elemi and benzoin. Tiare flower crowns the composition and adds a seductive twist. Perfumer of composition of Escale aux Marquises is Francois Demachy. The fragrance is available in a flacon characteristic of all fragrances of the Cruise Collection, in amounts of 75, 125 and 200ml. It will hit the shelves on June 2nd 2010.
