Avon Turn 4XT is constructed as an oriental-woody fragrance with fresh aromas. The composition incorporates accords of pepper, Java vetiver, mahogany wood, coriander, basil, ginger, lavender, amber and sandalwood. The fragrance arrived on the market in November 2010, in a glass flacon with pattern reminding of tire impression.
Turn 4XT is a fragrance which makes me feel self-confident and strong, which is the essence of races. Avon has truly managed to capture that desire for winning.“ – said Edwards. Avon’s new fragrance for men puts the competitive spirit and excitement surrounding races in the first plan. The races are not just those in sport, but also those for women. “A masculine blend of powerful notes that evoke strength, speed and self-esteem“ – Avon executives point out while announcing the new fragrance.
American icon, racer Carl Edwards from NASCAR was selected to be the cover face and promoter of this fragrance. He joins the large and great team of celebrities who promote perfumes in cooperation with Avon.
The DKNY Delicious collection includes numerous editions inspired by apples. Among the latest versions belong pink DKNY Be Delicious Fresh Blossom from 2009, DKNY Be Delicious Pop Art edition from 2009 and DNKY Fresh Blossom Art Limited Edition from 2010. A charming collection with three fragrances inspired by candied apple was launched in 2010 – Candy Apples: DKNY Delicious Candy Apples Juicy Berry, DKNY Delicious Candy Apples Ripe Raspberry, DKNY Delicious Candy Apples Sweet Caramel.
DKNY Golden Delicious celebrates luxury and splendor with its rich and accentuated aromas of juicy ‘Golden delices’ apple, accompanied by orange blossom and Mirabelle plum. An opulent floral heart offers a bouquet of white roses, surrounded with Casablanca lilies, lily of the valley and vanilla orchid, while base caresses with notes of musk followed by a sensual woody trail of sandalwood and teak. Its flacon is made of glass with a metal cap in colour of gold. The liquid is coloured in gold-yellow. An outer carton is created in the same spirit and decorated with golden letters. Advertising face of DKNY Golden Delices is Lara Stone.
The fragrance exudes a sensual aura in contact with the skin; an aura of luminous presence that revives and excites. The compositions draws attention immediately with the opening of passion fruit, blood orange and Brazilian cherry. Its heart embodies the ultra-femininity with yellow tiger orchid, mango flower and orange hibiscus. The subtle base contains notes of teak, amber and musk, inspired by sunsets on exotic beaches of Brazil.
“This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé’s life,” says Steve Mormoris, Senior Vice President of Marketing, Coty Beauty.
“I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful,” describes Beyoncé, who wanted to produce the adrenaline rush of fruity and floral cocktail.
Top notes: passon fruit, blood orange, cherry Heart: tiger orchid, mango blossom, hibiscus Base: teak wood, amber, musk
The fragrance is presented in a sophisticated and sparkling light orange bottle shaped like the previous edition, and its very fluid mimics the brilliant golden colors of the sun. The advertising campaign was shot by the photographer Michael Thompson. It shows Beyonce in a sexy mandarin colored dress, bathed in sunlight and summer breeze. Heat Rush is available as 15, 30, 50 and 100 ml EDT, with the additional collection for body care of 200 ml golden shimmering body lotion and 200 ml energizing shower gel.
Jeanne Arthes Love Generation Rock is designed for young girls and women who like trendy clothes, perfumes and fashion details that make them different from the others. They look for attractive fragrances that can be found at affordable prices, choosing several different compositions that will follow the different moods.
The deep and mysterious elixir offers an unusual harmony of white thyme, mandarin and saffron at the top. The heart is rich with notes of floral ylang-ylang, orchids and lilies, while the base stays warm and very pleasant with tonka bean, rosewood, vanilla and oak absolute. This sexy and rock’n'roll concept brings an explosion of colors, high spirits and freedom with a little mystery. The enigmatic scent emphasizes sensuality and light nuances, perfectly balanced with juicy floral and deep warm notes.
The fragrance is available in white asymmetrical bottle decorated with rose thorns and flowers and a big heart, decorated with a strap featuring the perfume’s name and logo. Jeanne Arthes Love Generation Rock fragrance is available as 60ml EDP.
French company Koto Parfums, Hello Kitty perfumes official licensee, first launched in 2008, widens its range of eau de toilette with « Sweet Collection » a seducing new concept of colourful mini bottles to collect. Stylish and fun. Several months and the expertise of leading glass manufacturers have been necessary to create these Hello Kitty shaped bottles of less than 3,5 centimeters !
The result : a cute product children and teens will quickly adopt and may re-use to decorate their room. One will hardly resist to the impluse of buying one or all the collectable five colours bottles and matching packaging.
Hello Kitty fragrance includes notes of : sweety apples with drops of green apple, flowers of cherry trees, pulped jasmin petals, coco balls, sweety pralines, drops of musk powder, vanilla syrup and candy sugar.
Hello Kitty «Sweet Collection». Eau de Toilette 5 ml / 0.18 fl. oz. 5 different colours available in selective perfumeries and department stores. Launching in Fall 2010.
Has it been 20 years already, Vera? We can hardly believe it and it’s probably because everything Wang creates is timeless. In honor of her 20th anniversary, Vera Wang has created a sensual, woody floral scent simply called Vera Wang Anniversary. The fragrance has top notes of Sicilian bergamot, red apple leaves, mandarin oil and cool dew drops. The heart is a rich bouquet of white gardenia, rose absolute and orange flowers. And it dries down to silky musks, creamy orris, golden amber crystals, and warm cedarwood.
The lavender-hued perfume is poured into an elegant faceted bottle embellished with lavender petals and topped with a clear glass cap and platinum collar — signature style elements that are synonymous with Vera Wang fragrances. If you’re a romantic, snap this baby up — it’s going to be a classic.
The designer who brought working women the iconic wrap dress is set to launch a fragrance.
Diane von Furstenberg has just inked a deal with ID Beauty to create a beauty line, which will debut with a women’s fragrance this fall, reports WWD. Skincare and makeup will supplement the line, which von Furstenberg dreamed up with the help of friend Chantal Roos, the former president of YSL Beauté.
“Everything I do in life has to do with how much I am inspired by women, how much I respect women and how much I want every woman to feel strong, beautiful and confident,” the designer told WWD. “When you have such an intimate relationship with women, there is no way that you can do it more than with the beauty business.”
The former German princess has dabbled in beauty before with the ’70s fragrance Tatiana, named after her daughter. That scent, plus an accompanying makeup line, was sold in 1983 to Beecham. With experience now under her stylish belt, von Furstenberg says that she purposely chose the small ID Beauty company as a partner.
“I feel like when you deal in such a huge, unbelievably crazy, competitive market, the only chance you have [comes from] believing in what you do. And in order to do that, and not compromise, I think you have a better chance when you are a small company. It’s all about respect,” she added.
With no name or scent details released yet, we’ve only heard that von Furstenberg has been brewing over the fragrance for the past year and a half with her formulating sidekick, Roos — who will now work full-time on the beauty line. Partner ID Beauty is a 15 year-old brand that is known for creating high-end skin care brands, with three Rexaline products ranking in the current top 10 of Sephora Europe.
And much like the sensibility and effortless chic of her wrap dresses, von Furstenberg says she is looking for her new beauty line to help women communicate the same image of power.
“All I want is to make women feel like they can be the women they want to be. That message is so strong, that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a color.”
Popular American brand Zippo launches their first fragrance Zippo Original in 2010. Bottle of the first fragrance for men is shaped like a Zippo lighter created of silver metal with the logo of the brand on the narrower side. Zippo brand has been on the market since the early 30es. It was founded in Pennsylvania. The brand is famous for their lighters which are popular worldwide. They produce up to 475 million lighters, which is a really impressive number. After popular lighters, Zippo also stepped into presentation of the first men’s fragrance that wants to “Light your passion!” Stylish, masculine, reduced and distinctive in design, the new fragrance offers a fresh union of spices and warm wood. Simple, sculptural form of the bottle opens up with the famous Zippo click, and hides a composition intended for the male adventurer (during the day) and passionate seducer (at night). The fragrance Zippo Original has been on the market since October 2010.
The fragrance is available as 50 and 100ml EDT, along with body care products: body and hair bath, after shave balm and 24 h deo spray.
Iceberg presents a new fragrant duo EAU DE ICEBERG which can be expected on the market in November 2010. The fragrance is characterized by innovative design and by number 74 stretching over the glass flacon and suggests the year when the brand was founded (1974). Iceberg Eau de Iceberg Pour Femme and Eau de Iceberg Pour Homme offer new fragrant experience touched with Italian sense of style and sporty-elegant concept. The pair is urban, modern, elegant, with lush notes and refreshing trail. Fans of vetiver and citruses combination will be delighted with Eau de Iceberg Pour Homme. Its composition is light and luminous from the very beginning. Calabrian bergamot is playing with grapefruit and radiant lemon. A heart is filled with nuances of vetiver, labdanum and violet leaves, resting on a base of amber and musk. Edition for men is available as 100ml EDT.
The new J’Adore L’Or was created by Francois Demachy of high quality ingredients which were the key factor for quality of this fragrance. ‘True luxury requires the highest level of ingredients quality and creation’ – says Dior. His words were the basis for the new fragrance which will represent the house of Dior perfectly with its golden nuances.
Extract of flowers of J`Adore l`Or originate from “Domaine de Manon”, managed by the same family for three generations. This family has been a supplier for Dior for years and they have maintained tradition of high quality till today.
Rose petals and jasmine were hand-picked and their scent leaves an impression of a delicate floral bouquet followed by oriental notes, which give precious charm to the fragrance. The base consists of soft and warm tonka bean absolute and sensual Tahitian vanilla absolute.
Oriental flavor originates from patchouli and drops of amber and labdanum, while leaving an impression of density – as formulated by perfumer Francois Demachy.
Composition of the new edition includes highest quality materials which leave rich aromas on the skin and make it gentle, silky and soft. Nuance of this golden nectar is more intense and warm, just like real gold. As guarantee of quality, Dior accentuates ingredients used in perfume and which satisfy the highest criteria. The composition encompasses Centifolia rose absolute and Grandiflorum jasmine absolute from Grasse.
The bottle has the same shape as the classic amphora of the house of J `Adore, with the difference in the cap which is decorated with golden threads. Modeled on the Masai necklace (John Galliano’s idea), stopper that exudes luxury was created. Face of an advertising campaign is Charlize Theron, the muse of modern gold variation of the perfume, wearing a John Galliano dress.
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