When it comes to perfume bottles, it is the attention to detail that speaks to luxury, and for the scent business, packaging really can add value. The bottle attracts the consumer and sells the image – it is the door to the fragrance inside. Not only can aesthetics lead to luxury aspiration, but also promote sales, especially in high-end sectors. The right perfume bottle design boosts the value of the scent, allowing luxury perfume houses to gain both more profits and a stronger market presence.
“The bottle should be an ‘objet d’art’ – it’s really what makes the statement. It’s the selling point,” says Mary Ellen Lapsansky, vice president of the Fragrance Foundation, the US-based organisation that promotes and educates consumers about perfume use. Major perfume houses pay special attention to how they design the perfume bottle, although Lapsansky admits very few dare to be too different in their presentation.
She points to Chanel, describing it as “iconic”. By never changing its bottle design, Chanel has built a brand, but also a good reputation for quality fragrance, says Lapsansky. Other perfume houses renowned for their luxury perfume bottles include Christian Dior, Guerlain and Caron.
New fragrance Baby Phat Dare Me by Kimora Lee Simmons was presented in April 2010 as their first fragrance aiming at wide market. The perfume was created with an intention to invite for action, while supporting people to be strong, proud, inspired and intelligent. Baby Phat Dare Me was created by perfumers of the house of Givaudan, who enriched it with magnolia and island coconut in top notes. A heart beats with honeysuckle and African white milkwood, which are comfortably placed on a base composed of sandalwood and creme de musk. “The fragrance is fruity, but not overly fruity ” – said Kimora. “Its opening is fruity, with a hint of flowers and coconut. ” – Very girlie, sexy and spring-summery. Fragrance Dare Me is available in pink flacon and pink outer carton in three sizes: travel size, 15ml EDT and 30ml EDT.
Avril Lavigne will roll out a new fragrance called Forbidden Rose in July and at the beginning of August 2010 following her debut scent Black Star. The tag line is “Dare to Discover” which is said to be a message for encouraging girls to push boundaries even further than with the first scent. Despite the fact that celebrity fragrances are often thought to be light affairs, and tween perfumes even more so, the singer pointed out that the process was arduous and took two years to complete. Like a pop song that everyone enjoys and is turned into a successful, insisting earworm, the new scent is a medley of pop influences. It is reminiscent of the black rose ad for Kate by Kate Moss, borrowing on the same Gothic inspiration; the flacon makes you think of a sooty, mass-market avatar of Lola by Marc Jacobs; the gesture of presenting a rose to the public on the ad recalls the iconic apple extended on the book cover of Twilight by Stephenie Meyer, a visual link which is actually reinforced by the scent description which refers to the theme of the forbidden apple; the cemetery background is a riff on the vampire theme which is currently so popular; finally, as Lavigne recorded a song for Alice in Wonderland by Tim Burton, one can see the imagery here as being a prolongation of the mood of the film. Forbidden Rose is a woody fruity-floral. Top notes are red apple, white peach, bourbon pepper; heart notes are lotus flower, apple blossom, heliotrope and pomegranate; base notes are vanilla, melting chocolate, sandalwood.
A travel retail fragrance (duty free shops) from Estee Lauder, Brasil Dream is a spicy-woody aroma focused around a nutmeg, pepper and labdanum accord and one of Lauder’s first limited edition fragrances for men; the counterpart to Brasil Dream for Women.
Pros: Easy to wear and surprisingly not a mainstream copy of another mass market scent – feels niche; a spicy incense aroma that actually wears quite subtly.
Cons: As it is “cologne” concentration, this one wears close to the skin and has limited longevity.
In 2009, following the successes of Lauder’s dream destination fragrances for women (launched in the international travel market; Emerald Dream, Bali Dream, Brasil Dream), Lauder launched its newest men’s fragrance – Brasil Dream for Men – albeit to a limited and exclusive audience.
Yves Rocher presets a new edition of So Elixir perfume this 2010. Created by perfumers Marie Salamagne, Olivier Cresp and Jacques Cavallier, introducing So Elixir Eau de Toilette for women! An elegant, light floral wonderland! Top notes begin with generous pink pepper and bergamot that float into a soft blend of jasmine and rose. Tonka bean and patchouli compliment a lingering base. So Elixir Eau de Toilette by Yves Rocher arrives in a beautiful 30 ml and 50 ml eau de toilette, resembling its predecessor, So Elixir’s, drop like stance. The previous So Elixir for women resembles a more woody-floral scent while So Elixir Eau de Toilette adheres a lighter, softer floral-only smell.
*Yves Rocher also launches FlowerParty perfume for women this Summer 2010.
“If I had one scent that I would leave as my signature, it would be Heat. I hope that everyone is ready to catch the fever!”
So said Beyoncé Knowles of her debut fragrance, Beyoncé Heat, at a star-studded launch party last night (complete with light show) in New York City’s Union Square.
Held in the original Tiffany’s building, guests and journalists from locales as far flung as Mexico City, Amsterdam and Cape Town flowed in and out of various rooms where their five senses were sent into overload as they experienced the fragrance up close.
Husband Jay-Z, fellow Destiny’s Child member Michelle Williams, Usher, and little sister, Solange, (who played double duty as DJ) were among the attendees.
The sultry 28-year-old, clad in a body-hugging red dress by Marc Bouwer, is (Sasha) fiercely proud of the signature eau she created with Coty. “I wanted it to be original and I didn’t want it to be like all the other celebrity brands.” explained Knowles. “It’s been two years in the making.”
Singer/songwriter Keri Hilson is the new face of Avon’s Imari fragrance, replacing singer/actress Jennifer Hudson.
What Avon Said:
“We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”
Keri on being the new face of the fragrance: “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
Nyx Cosmetics celebrated their Decade +1 Anniversary on May 18th, 2010, with a star-studded party at the legendary Roosevelt Hotel in Hollywood. Over 250 guests, including celebrities, models, makeup artists and fashion and beauty insiders came out to help ring in the next decade of Nyx Cosmetics! Guests mingled around the Roosevelt pool while enjoying tunes by DJ Harley Viera-Newton and sipping on grapefruit Nyx-tini’s. Stars were chatting with Nyx Cosmetics founder and Creative Director, Toni K. And everyone made sure to stop by the Nyx Beauty Bar, where guests (including Carmen Electra, Stacy Kiebler and Katharine McPhee) mixed & matched candy-colored shades of Nyx glosses and shadows for their own customized bag of products. Nyx also gave their guests a voyeuristic peak at the photo shoot of their next marketing campaign, shot by model and photographer Jason Olive. Nyx beauty models also walked the space sampling guests with products. And at the end of the night, every guest went home with a big beautiful gift bag!
Celebrity guests included: · Carmen Electra, actress and Model (“Meet the Spartans”) · Jessica Lowndes, actress (“90210”) · Katharine McPhee, singer/actress (“American Idol”) · Sara Canning, actress (“Vampire Diaries”) · Stacy Keibler, actress and model (“Psych”) · Ally Maki, actress (“10 Things I Hate About You”) · Anna Trebunskaya, reality TV star (“Dancing with the Stars”) · Jeannie Mai, TV personality (Style networks “How do I look?”) · Ashlan Gorse, TV personality (E!) · Katelyn Tarver, singer/songwriter · Kristen Renton, actress (“Sons of Anarchy”) · Caroline D’Amore, actress and socialite · Brian Ames, actor (“Vampire Diaries”) · Johann Urb, actor (“Eastwick”) · Lauren Mayhew, actress (“American Pie Presents Band Camp”) · Onch Movement, Reality TV star (“Paris Hilton’s my New BFF”)
It was just last year that Halle Berry premiered her first fragrance, Halle, but she’s already on to her next one with Pure Orchid. The floral fragrance is available for a .5-oz bottle.
Speaking with Women’s Wear Daily, Halle explained the new fragrance: Pure Orchid feels like a natural extension of my first fragrance and it’s a welcomed next step in my relationship with Coty. The new fragrance allowed me another opportunity to create a scent that is reflective of who I am and in doing so I’m able to offer the consumer something a bit different as I move into my second year with Coty.
Pink Sparkle is a new fragrance by Kylie Minogue and it abounds with positive energy. Glittering, dashing and playful Pink Sparkle initiates movement and joy of life. It is wrapped with a dose of glamour, it is pink and luminous, inspired with foamy pink champagne which brings joy of life and holiday for all senses. Pink Sparkle is a fragrance “For all women who are in harmony with themselves and the world“ – says Kylie. The perfume is created as an exciting and fresh cocktail of red grapefruit, white peach and lily of the valley which dive into a playful heart composed of champagne and white flowers bouquet – gardenia and Arabic jasmine. Multilayered base incorporates Bourbon vetiver, Bourbon vanilla and musk.
Top notes: red grapefruit, white peach, lily of the valley Heart: champagne, gardenia, Arabic jasmine Base: Bourbon vetiver, Bourbon vanilla, musk
Flacon of the new fragrance is coloured in pink and crowned with a gold stopper. Pink Sparkle is available as 15ml edt and 30ml edp, along with 200ml shower gel, 200ml body lotion and 75 ml deodorant spray. Advertising campaign features Kylie Minogue, in a gentle pink evening gown which symbolizes the playful fragrance. Kylie Minogue Pink Sparkle becomes available worldwide in June 2010.
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