Davidoff launches the new fragrance Champion

| Davidoff, for Men |

Davidoff launches the new fragrance Champion, inspiring men with its composition to gain power and new victories. This scented ritual causes the development of mental and physical strength, which leads to the creation of a true champion. Champion is expected in August of 2010. A man who identifies his lifestyle with the concept of Davidoff Champion can certainly say that sports are an integral part of his life. Success and power are also important to him, as well as setting a target – his goal being victory. He wants to succeed and be the best. The whole concept of this scented champion is related to sports, including the design of the bottle. Its dark, cylindrical bottle is made of heavy glass, decorated with stylized silver metal “weights”. The design is signed by Alnoor Design company.

The composition is bright and citrus from the start – lemon and bergamot shine irresistibly fresh, merging with the heart of galbanum and clary sage. Base notes include cedar wood accords and oak moss. The perfumer of Davidoff Champion edition is Aurelien Guichard. The fragrance is available as 50 ml EDT, 90 ml EDT, 90 ml After Shave Splash, 100ml After Shave Balm, 200ml Hair and Body Shampoo and 70 grams deodorant stick.

Aitor Mateo is the face of the advertising campaign, photographed by William Davidson. Video advertising is directed by Sean Ellis.