Aldeasa and Paco Rabanne strike a chord at Málaga Airport

| for Men, Paco Rabanne |

SPAIN. Aldeasa, in collaboration with Puig and its Paco Rabanne division, is currently hosting a series of live music concerts at Málaga Airport to promote the limited edition version of Puig’s . The musical promotion, featuring the Lewis Clark band, has already been rolled out at other airports including Palma de Mallorca and Barcelona. The initiative forms part of the ‘retailtainment’ campaign which Aldeasa is carrying out in collaboration with Puig in order to promote products and increase sales through innovative and impactful travel retail events. One of Puig’s innovative ideas has been to create a dedicated webpage – www.blackxslivesound.com – as a space where artists of different music genres will be able to express themselves freely and set up a virtual community of musicians. The bottle design of the ‘Live Sound’ limited edition of the Black XS perfumes is described as “modern and pure rock”, with leather and silver applications that both men and women can use as a bracelet – a music charm bracelet in the case of the women’s fragrance. With this campaign, Aldeasa and Puig said they wish to address those who feel ‘young at heart’, and surprise consumers along the way.

ABOUT ALDEASA : Aldeasa is one of the world’s leading travel retailers. It has a wide retail portfolio in both Spanish and international airports, as well as in historic and cultural sites, such as museums. Aldeasa is part of the Autogrill Group, a leading operator of food & beverage and retail services for travellers. Aldeasa has focused on international expansion since 1994 and is active in 20 countries, operating 258 stores.

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Men’s 0.17 oz EDT Mini. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $13.99

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USD $13.99

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Men’s Gift Set – 0.17 oz EDT + 1.7 oz Shower Gel. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $16.99

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Men’s 2.2 oz Deodorant Stick. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $20.99

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Men’s 1.7 oz EDT Spray. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $38.99

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Men’s 3.4 oz EDT Spray (Tester). Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $41.99

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Men’s Gift Set – 1.7 oz EDT Spray + T-Shirt. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $42.99

XS

Men’s 3.4 oz EDT Spray. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $49.99

XS

Men’s Gift Set – 3.4 oz EDT Spray + 2.2 oz Deodorant Stick. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $62.99

XS

Men’s Gift Set – 3.4 oz EDT Spray + 3.4 oz Shower Gel + 0.17 oz EDT Mini. Aromatic Fougere Woody. Created in 1993 by Paco Rabanne XS cologne for men is a refreshing woody mossy fragrance. It is the result of the following top fragrance Notes: mint coriander and watermelon. The middle notes are: citrus geranium and cedar and the base of the fragrance is: sage oakmoss and musk. XS cologne is recommended as a daytime fragrance.

USD $65.99